Category: Business

What is the Function of Executive Creative Director Joseph Cianciotto?

Most regular individuals do not understand the role and function of an Executive Creative Director (ECD). The Art Director, designation Director, Director of Photography and Creative Director all sound the same to the layman. But in actual fact the ECD’s role is far more vital than just sitting on a special chair shouting “cut” and “action”.

The Executive Creative Director like Joseph Cianciotto is the soul person who is accountable for developing the idea and concept of the entire video to fit the branding of the business or company’s products. He also moulds and shapes the whole video to distinctively have an impact on the market or target audience.


  • Creativity: Executive Creative directors will formulate new ideas for advertising campaigns, branding, and marketing messages. They need to be aware of design and smart copy, and be acquainted with brand new approaches to advertising.
  • Analytical Skills: Marketing and advertising is ever-growing, and good executive creative directors are able to look at new data, analyze trends and keep with the times.
  • Decision-Making Skills: Marketing campaigns have timelines, and executive creative directors will have to make decisions on final art, final copy, finished commercials and radio spots.
  • Interpersonal Skills: Executive creative directors will meet with clients and corporate heads on a customary basis. Being a good communicator to all concerned will help to a great extent.
  • Management Skills: Executive creative directors often have to keep many creative on schedule, and cope with their own time.

Joseph Cianciotto is half artistically driven and half a marketing executive.

Business owners and companies looking into increasing their advertising reach into the visual media should acutely consider hiring an ECD to work on high impact videos for their target market.

Some production houses in New York only have visual directors and you can only find good executive creative directors in big advertising organizations. That is because they comprehend the significance of branding.

Unlike in your face hard selling, Product branding last longer and places the creation in a platform like position among its competitors, which assists the product to out sell with little effort in marketing. But branding a product does not happen instantly, it takes the synchronized efforts of all media formats and proper promotion and event campaign to productively boost the products popularity. The Executive Creative Director has the colossal task of dreaming up all the angles of attack towards the achievement of the general campaign.

Executive creative directors like Joseph Cianciotto are the creative leads at marketing and advertising companies, working with copywriters, designers, artists, marketers and sales teams to create a vision for products sold. Creative directors plan marketing, administer the creative process and give direction to the creative people that work under them. They endorse all work created by their staff and time and again work directly with clients to present that work.

Executive creative directors also follow the most modern trends in advertising, design and marketing, aid to attract clients, and appoint creative staff.

High Quality Next Day T Shirt Printing

We are Garment Printing, one of the world’s leading garment printers with the capacity to print thousands of T-shirts or items each day. And every printing patterns can be very beautiful, different and unique.

A great everyday t-shirt for both men and women with a classic style, making it a great choice for a wide range of uses, from promotional wear to simple designing your favorite kinds of t-shirts. Our t-shirt printing services is available in hundreds of different colours, so you are sure to find the right shade that makes your design truly pop!

Our production capacity means we can offer the fastest custom t-shirts because we have currently run four Kornit DTG printers and three dryers. The high quality fabric used to make these shirts also makes them an excellent surface for printing. Our prints on the materials are from soft to touch, 100% organic, and 100% safe for health, especially for children and infants.

The prints are ink-based and form part of the garment rather than being printed on top, so the print feels soft and stretches with with shirt. You can wash your t-shirt normally because the print will last as long as the garment. You can even tumble-dry without any problems.

Because the print process is more automated, we no longer have to charge per print. This allows us to offer printing on all kinds of garments. All shirts are printed using 100% biodegradable, water-based organic inks meeting the requirement of the strictest industry standards.

Our water-based inks are:

  • Totally organic
  • 100% non-hazardous
  • 100% toxin-free
  • Completely vegan-friendly and contain no animal by-products
  • Safe for infants and babies

We meet the strictest industry standards with our NeoPigment inks with High Quality Next Day T Shirt Printing. As defined by Oeko-Tex 100 safety applications for infant wear, Residues Standard List (RSL) and the American Association of Textile Chemists and Colorists, we truly meet world-wide accepted standards.

Gold Buyers in Brisbane

When you are looking for a way to get some extra funds, there are a few different ways to go about it. One method is doing little jobs for people through job sharing application. Another method many people don’t realise is that you can sell your unwanted old gold jewellery. With the gold prices on the rise, now could be the best time to see if you have an old jewellerylying around and get some instant cash.

Selling gold in Brisbane has boomed in recent years. The reason is that the price of gold is jumping through the roof currently. And it has continued to give high profits over the years. Individuals have been searching for gold items across the country to sell them for instant cash.

Think of all those unpaid bills and how high the cost of living is now. From mortgage repayments to phone bills to even basic food needs. Selling gold jewellery is one way that can help you get out of these situations temporarily.

A few people out there have also realised that can make a small living by selling gold to gold buyers Brisbane. These people buy gold from anywhere they can find it such as op shops, Gumtree or Ebay.

Broken jewellery or scrap gold are by far the easiest to sell, this is because most people are happy to part with it. You can sell damaged gold easily to gold buyers that buy scrap gold in Brisbane. Prices will depend on the weight of the gold and more importantly on the karat of the gold. Most gold you find out there will be 9k or 18k. The higher the karat of the gold the more money you will get, this means 18k is worth double that of 9k. This is because 18k gold is double the purity of 9k.

Karat is an old measuring system that can be converted into percentage. 4.2% converts into 1 karat. This means that 9k converts into 37.5% and 18k converts into 75%. This measurement should be guaranteeing what’s inside the gold jewellery items.

There are a few different ways you can sell your gold. A good example is the local jewellers and pawnshops. It is recommended if you can to look for a gold dealer as they will be a higher price than a jeweller or pawnshop.

Gold Buyers Brisbane are usually located in your city CBD and buy scrap gold from jewellers, pawn shops and the public. So why not cut out the middle man? Gold Dealers are the best to deal with as they always pay the highest price.

It is always essential to conduct some investigation on the current price of the gold and the selling procedure before participating in any transaction. This is to avoid being ripped off. Most reputable gold dealers advertise the price they are paying per gram.

Hence, the first step is to sort your gold into carats and weigh the gold. Following this you can calculate the total weight of each carat against the gold dealer’s website to determine the amount of money you will receive.

Know The Stages Of Detailed Inspection Of Products

In any business, which deals with manufacturing and export, goes through the process of inspection. The inspection audits the supplies and authenticates the quality. This auditing cannot be done without the assistance of experts. These professionals carry on an in-depth investigation of products and shipment before they are dispatched for clearance.

In a country like China, which is a manufacturing sector, conducting an intrinsic audit work is immensely important. China Product Inspections are carried on in three different stages which includes audit during Pre-Production, Production, and Post-Production.

Why is product inspection necessary?

Carrying on an audit of the services is of utmost importance before they are manufactured across to different countries. This process is carried out generally before the products are shipped to the purchaser. One of the important reason for carrying on the inspection is to correct any problems in the source itself.

Understanding the problem and getting to the crux of it will not only help in taking necessary measures to correct it but also avoid any kind of problems from taking bigger shape. Inspections are carried on for different niches. This includes testing of laboratory materials like garments, electronics, food, pharmaceuticals, etc., inspection of products before shipment and auditing of food and supplies.

What are the stages of inspection?

The stages are as follows:

  1. Pre-Production

This stage of inspection begins when the first phase of production is complete. China Product inspections are carried on when up to 20% production of the total quantity is complete. Inspection at this level allows the professionals to get a detailed understanding of the product. One can get an immediate judgment of the quality, know the flaws in preparation and can take suitable measures to correct them.

After the inspection, the professionals provide a detailed feedback enlisting all the information in a timeline format. This process includes checking of raw materials used for production, surveying whether no other materials are used in the factory as well as assure there is no mixing of components and packaging materials.

  1. Production phase

Only after the audit is cleared at this stage, the materials are further forwarded for production. Inspections and audit of materials are especially required to ensure there is no shortfall from the aspects of manufacturing, material usage and the procedure of workflow. This phase of production is carried on when 20 to 60% of total quantity is completed.

This can be beneficial for all those companies which are new in the production line. Getting the services inspected will ensure there are no delays or bottlenecks involved and if any are detected, they can be identified and prevented in the production stage itself.

  1. Pre-Shipment

Before the actual shipment of the product takes place, the final stage of inspection is carried on. When 80 to 100% of total quantity is completed, the pre-shipment inspection takes place.

This inspection is the most crucial and rigorous one.  A detailed online testing to industry AQL testing of standards is formulated by expert professionals from the Quality Control Team. After the inspection, the results are received within 12 hours. The business can know whether the product is Accepted, are kept on Hold or Rejected, and also get a report containing the details of failure if any.

Proper quality of goods, structured timeline of production and material management all add on to qualifying the product for shipment.

How to work at Amazon Barcelona

Amazon opens its doors in Barcelona, specifically in El Prat. With this new opening, will create 1500 jobs during the first three years of work and, therefore, many people are beginning to ask how to work at Amazon Barcelona . You should know that this logistics center will be one of the largest in this company reaching 63,000 square meters. This multinational will offer jobs in the warehouse but, also, in other tasks such as receptionists, packagers of products, preparation of orders, and so on.

You may also be interested: What Does It Take to Start a School?

Steps to follow:


If you want to work at Amazon Barcelona, the first thing we recommend is that you access the official Amazon job board, that is, Amazon Jobs. Once you enter here, you will find a general screen where you can enter the field you want to access, such as “dependent”, “customer service”, “programmer”, and so on. In this way, you can filter your search according to your profile and your knowledge.

If you want to see all the work offer that Amazon has in Barcelona, then we recommend that you do not enter any word in the search bar and that, directly, click enter to see all the results of employment.


To work in Amazon Barcelona you must select the location in the search result. To do this, you should look at the top left of the screen and select the city “Barcelona”, so, you will only see the results for the city and will not appear international or other cities. At this time you can also filter your search further by indicating the category of employment, equipment, and so on.


Once you have found the job offer that best suits your needs, you must simply access the top right of the screen and mark the “Apply for a job today” button that is shaded purple or purple. First of all, from a tapedaily we recommend that you carefully read the job offer as well as the conditions and profile that they are looking for from this multinational to avoid going to the interview and wasting time.


To work in Amazon Barcelona you only have to register as a candidate in the next screen that will appear just after you apply for the job. Here, you must register your profile, something you can do directly with your Facebook account, Google Plus, LinkedIn, and so on.

You must indicate all your experience and training to earn more points in the selection process; We also recommend that you add a cover letter to explain your motivations and what you think you can contribute if you get hired.


There is also an agreement between Amazon and the Adecco ETT that will allow you to access your job offers through this professional recruitment company. The ETTs are a type of human resources companies used by multinationals to save their hiring processes and in Barcelona Adecco is responsible for carrying out this operation. Therefore, be aware of the offers published in this ETT and, if there is one that fits your profile, you only have to sign up on your website to be able to apply for the job offer.


Another of the best ways you have to work at Amazon Barcelona is directly consulting the Linkedin of this multinational. Keep in mind that, at the moment, this social network is one of the most powerful at the time of looking for a job since many companies use it to offer their jobs and be able to make a more direct selection process. Remember that Linkedin is a professional network where you establish links with related people in your sector but also where you have posted your CV publicly with recommendations from other people who have worked with you.

You may also be interested: https: How Do Companies Use Social Media?


To find a job on Amazon through Linkedin, you must click on the option ” See jobs ” and, once here, you will see a list of all offers around the world. Include the word “Barcelona” in the column on the left dedicated to the location of the offer and, then, the works of this city will appear directly to you. When you find the one that interests you, you will have to click on it and then, “Apply for a job”.


A fundamental part of finding a job is to write a good CV . In a tape dailywe have different articles aimed at making a good CV , but if you want to go a step further, there are specialized websites like LiveCareer that will help you prepare a good CV and find a job.

If you want to read more articles similar to How to work in Amazon Barcelona , we recommend you to enter our category of  Business .

Article Source: Tape Daily

Sandy Petrocelli- Tips To Open Your Own Business With The Right Business Plan!

When it comes to opening your own business, it is very important for you to do some research and studies. The first thing that you must take into consideration is your niche. You should have a specific area of interest if you really wish to start your own business. If you have a specific area of interest, you do not have to feel like you are working. This also makes you passionate about your efforts for business development and this is why you effectively can get the best when it comes to progress and development of your company.

Sandy Petrocelli- easy tips to start your own business and be successful in the long run

Sandy Petrocelli is a marketing student in the USA and he says that when it comes to opening your own business, the first thing that you should create is a business plan. You must devise a business plan that will give you a pathway and direction to your business. He says that when it comes to your business, it is very important for you to break down common goals. With the aid of this you can easily get your new business into order. Moreover, your business will become more manageable.

Create a one-page business plan with research and time

When it comes to your business, it is very important for you to create a one-plan business plan. This will help you in a large way to define the mission and the objectives of your business better. The following factors should be considered when you are creating your one-page business page-

  1. What is your vision for the company?
  2. Define the mission for your company
  3. What are your objectives for the company?
  4. Create an outline for your basic strategies
  5. Draft a simple action plan

The above are just some of the important points that you should focus on when you are about to open a new business. It is crucial for you to ensure that you keep a copy of this business plan near you all the time so that you can make the desired changes to it as and when required. When it comes to your business plan, it is crucial for you to take time to write it down. This means it might take weeks and months for you to draft the appropriate business plans for your needs. In case, you need help you might approach a skilled and qualified business consultant who will help you when it comes to the creation of a good business plan for your news company.

Therefore, Sandy Petrocelli says that when you are planning a new business and a brand new venture, it is very important for you to create a business plan that helps you in a large way to get clarity and direction when it comes to the establishment of your business. With the right business plan, you effectively are able to start off professionally and gradually develop your business with the passage of time too!

Soar Ahead In The Market Competition With Idea Management Organization Tools

In near future, experts predict the manner in which businesses discover, nurture and execute new ideas that lead to creation of new innovative products will determine their performance in the marketplace. This is the reason why it is necessary for these organizationsto tap into the creative talents of the members of their workforce. Moreover, the people in charge of managing these establishments have to channelize thecreative energy of these employees in find solutions to key issues they face while carrying out their activities in this environment. This is the only way these organizations can increase their bottom-line profits.

Idea management organization tools – How can they help organizations gain the competitive edge?

These experts go on to explain that unlike traditional suggestion boxes, ultra-modernidea management tools tend to generate more enthusiasm among the employees whenever idea generation campaign take place. Due to this, there is a substantial increase in the quantity and quality of ideas these workers submit regarding the probable solutions to the issues the establishments they work for face while conducting their activities. They further point out the following reasons why businesses of all sizes should make effective use of idea management tools:

  1. Channelizing the creative talents of the employees towards attaining organizational goals

Studies shows that when businesses take the initiative to request theiremployees to offer their suggestions on how to overcome the specific issues they face, they notice a significant increase in quality of ideas. This indicate these workers want to do their bit to improve the efficiency and productivity of the organizations they work for. With the  effective use of idea management organization tools, it is possible to achieve this objective.

  1. Gathers suggestions from all departments

Unlike the suggestion box system, the effective use of idea management tools helps businesses collect creative ideas from members of their workforce working in various departments. Previously, only employees working in specific department such as sales, R&D, finance and marketing would take part in such an exercise.

  1. Promotes transparency

When the top managerial personnel of corporate enterprise carry out idea campaigns by implementing effective idea management tools, employees can witness the outcome of the suggestions they submit. This goes a long way on boosting their enthusiasm for such exercise. Moreover, this database-driven mechanism also simplifies the work of people responsible managing the organization toevaluatethe effect of implementing a particular idea on the bottom-line profits.

  1. Helps organizations marketinnovative products faster

Idea management tools enable businesses to capitalize on the best suggestions their employees submit and subsequently implement them to create new innovative products that they can launch in the market. In fact, such tools go a long way in streamlining the process of evaluating new ideas and choosing the best ones for execution.

Businesses need to realize that they time has to come to utilize the creative talents of their employees if they want to gain the competitive edge in the market. Idea management organization tools can help these organizations achieve this objective by streamliningthe process of evaluating the ideas they submit and implementing them. Only then can these establishments see a significant increase in their bottom line revenue

How To Increase Your Average Basket?


The shopping route is a well-known notion of e-commerce site publishers but unfortunately not well-known to physical store managers. And yet, as the mass merchandisers have clearly understood, the shopping route is crucial in the middle basket.

The route of purchase is the route that the consumer must maketo arrive in cash. Have you noticed that in large areas, boxes are always located opposite the entrance area? In the franchised outlets, this route is circularly directed by the shelves: the box is always located to the left of the entrance. Why ? Because statistically, customers will enter and leave to the right immediately. They are then guided by rays to go gradually towards the exit, to the left of the entrance. Ikea, Leroy Merlin and many other brands have even gone further by formalizing this course in a playful way.

With this easy-to-use device, you bring consumers, whether they are strollers or they know precisely what they want, to get to know your different products. In addition, you give your strength to your heads of gondolas since you are almost sure that customers will pass in front.

Note  : always allow the customer to take shortcuts to arrive in cash. For the hurried client who is forced to go through the entire store to arrive at the checkout may not like the strategy and may not come back.


In the same way, everyone knows the method used by supermarkets and pharmacies but few exploit it: put near the boxes of inexpensive and attractive products, ideal for compulsive purchase. This method can be transposed to smaller points of sale. Indeed, many national brands already use it.

Here is the classic scenario: one patient in box, in the tail, then one locates the small display of cheap jewelry cheap, boxer shorts, food supplements, etc. We take one and then we add it to the basket, the air of nothing. One customer, then two, then 20 in the month. Your average ticket has just increased.


In a slightly different logic, cross-selling expensive e-commerce has its place in the physical shops! You arrive in cash and the seller offers you a complementary product adapted to your purchase.

For example :

  • A clothing store: offer ties, leggings, gloves / scarves in winter
  • A shoe store: offer soles, polishes, shoe-boards, etc.
  • An organic food store: offer goji seeds, squash seeds, organic products, etc.
  • Etc.

You can decline to infinity. The principle is simple: in the image of compulsive purchase, the proposed product must be inexpensive to facilitate the purchase decision . Unlike the compulsive act, the proposed product must really be complementary; it must add value to the initial purchase.


The kit, the pack, the ready-to-use, the “turnkey”: these are solutions that can allow you to easily increase your average basket. Because the client generally likes to make life easier. In addition, if you compose your own packs, you will offer the image of a company that has mastered its products and is able to create customized offers … but packaged. The principle: instead of selling a product, you sell several that go together. This is a corollary of the additional / complementary sale.

7 Tracks To Bring In Turnover

Business prospecting, sales speech in the US, listening to the customer … More than ever, companies need professional sales people. Seven new tracks for your teams to improve productivity.

“The time has come for teams to be tightened and to return to basic techniques. Salesmen have less time and resources to make more sales.”
The diagnosis is shared by many sales force trainers. Tumultuous economic conditions, exacerbated competition in almost all sectors.
The icing on the cake, competition can also come from elsewhere. “Yesterday, Cartier was fighting with other luxury watchmakers, and today he is facing every brand of luxury that brings a watch,” observes Olivier Dardelin, president of Dardelin Conseils.
The motorway restaurants are attacked by tanker shops offering snacks. The SNCF competes with Air France … The classic media are poised the advertising windfall by the Internet media … In short, everyone overflows in the sector of the other. As a result, in 2008, there is no longer room for non-professional salespeople.
More than ever, companies must professionalize their sales teams. The organization, the methods, the tools and above all the men must be more prosperous than ever.

The expert’s opinion, Olivier Dardelin, president of Dardelin Conseils, training guru“Make your sales experts expert” 

In the commercial population, there are four types of people.
The “arrogant” : poorly performing technically and humanly, they do not update their databases. They play the jaded.
Professionalize them urgently!
The “workers” : they only swear by the processes, ensure 30 appointments a week, send 15 quotes, collect 5 contracts. But they do not know how to take advantage of opportunities or adapt to situations. Teach them to understand the needs of the client.
The “chic types” : they have an excellent relational, make “blows” but their performances are irregular. They act instinctively and mock procedures.
You will have to convince them that they are not meant to be involved in them or to investigate them but that they will help them.
The “experts” : they combine all the talents. In 70% of cases, they know how to apply proven procedures to sell. But they also know how to adapt to non-reproducible situations.

Prospecting: Do More Upstream Marketing

Direct prospecting works less and less with large accounts, which buy eight times out of ten per recommendation. Before marketing, the sales teams will have to do upstream marketing: enter networks, public relations … The sales person (sales manager, manager, sales manager and even boss) must go upstream to potential tenderers when there is a call for tenders.

Business proposal: write better! 

“Given the number of misspellings found in commercial proposals, the margin of commercial productivity is still very broad,” says a famous sales techniques trainer. “The commercial proposal counts for 35% in the decision to work or not with a supplier, reminds Olivier Dardelin, head of Dardelin Conseils, and must therefore be striking, simple and effective as a good article of journalist. A discipline of sales is developing, the “proposal management”, which teaches the art of developing sales proposals.

Sales speech: professionalize in the American style 

“You should not be afraid to be directive if you have salesmen delivered to themselves that stammer their arguments and improvise,” advocates Xavier Auzouy, president of XA Conseils. In some cases where the method of sale is still too approximate, it does not hesitate to recommend to the sales managers to develop highly structured phrases and sales speech, to be applied to the comma. School? No. “Learned by heart does not mean stupidly recited!”

Customer Care: Listen More to Win More 

Basico-basic, the insufficiency or lack of listening to the client still explains the mediocre or calamitous performance of many sellers. Basic training or a booster sting may be required. History of refreshing a know-how worn by the habit. Former of commercial and magician, Frédéric Lincker uses the magic for a ludico-pedagogical purpose. “At Bouygues, I realize a turn of cards in front of salespeople who must note what they have seen: no one sees the same thing! They become aware that their listening is filtered by their emotions, their beliefs and their professional experience. ” Beliefs limit salespeople in the client’s questioning and understanding of one’s motivations. The arrogant salesperson believes he knows what the customer wants.

Price: defend your rates by scaring the customer!

Too many sellers still let go of the price too easily. Xavier Auzouy suggests to “flank the funk to the customer”. In finesse of course: making the decision to buy complex, showing the hidden costs of a much cheaper competing solution, the risk of privileging price on quality. “Increase the risk of a less expensive solution, talk about new environmental standards … Even for unmarked products, it works!”

Motivation: prefer pleasure to pay

“Increasing the salary does not motivate more, it is a factor of hygiene. What motivates a seller is a premium, because it is unexpected,” explains Frédéric Lincker, Linsell Consultants. Morality: to distinguish what is satisfactory (a good salary, a good car …) from what is motivating (unexpected therefore enthralling). Xavier Auzouy, author of Control and motivate your sales force (The Genius of the glaciers editor), puts the nail in the limelight: “Actions that provide satisfaction do not run faster, but a motivating action generates a more intense pleasure and a desire to progress. ” To meditate during budgetary arbitrations.

Management: train your teams to think differently 

Many salespeople have their nose in the handlebars and easily reproduce the same error scenarios! “You have to know how to take a step aside to see better,” says Olivier Dardelin, who trains large sales teams at Air France or at Vuitton. The commercials of the luxury porter have gone to spend a stay in a luxury hotel in Portugal to observe the customer service in the hotel and to take inspiration from what works in order to transpose it in their shops. To be a good salesperson, one must not only reason commercially. An excellent seller also knows how to think … like a buyer!

Cemex trains its sales managers and harmonizes its procedures to increase productivity

“Our trade policy is national, but our practices and procedures in our 17 agencies suffered from being too disparate from one agency and from one sector to another.” Pierre Laplante, CEO of Cemex France (cement manufacturer), has undertaken to harmonize them to improve the company’s commercial productivity.
The means: an extensive training program for sellers and sales managers.
> Organization. “We had branch managers and sector heads below who were both responsible for the geographic area for the commercial part and for the production part, we re-specialized the sales force: occupy only of the sale. “

Cemex United StatesActivity: concretes and aggregates
Location: Rungis (94)
Number of employees: 2,200 people,
140 sales in 17 branches
Sales: 980 million euros

> Sales methods. 
Cemex has put in place commercial methods adapted to its business lines and, above all, generic in order to stick to its national policy: “We have called on Frédéric Lincker (Linsell consultants), an outside trainer,
to start with basic sales techniques and as he was good with the teams, we kept him. ”
> Management of sales forces. The sales organization also suffered from a lack of management of sales managers.
“Frédéric Lincker has set up a management plan for us.”
For example, Cemex sales managers have to conduct a number of interviews with their troops. “Before, some did not even realize!”
> Follow-up.For example, the weekly interview with the salesperson was geared towards more coaching. And the tools homogenized: number of visits of the sales people per week, weekly planning …
The first results are felt.
“At my level, I can now access all the order books, but that’s not the point.” When I meet the field salespeople, there is a lot of membership. ‘improvement.” Work in progress …

The place of the training relies on a commando structure and capitalizes on its good practices

When he launched Place de la formation in 2006, Jérôme Lesage immediately opted for a customer-oriented organization. From the first exercise, it has won 70 clients, half of which are major accounts.
> Organization. “We prefer an organization in a profit center or mission rather than an organization where the salesperson would be dissociated from production. Altran’s model, the famous IT services company organized into operational subsidiaries.
> Motivation. “Salespeople operate with two engines, money and fun.” Jérôme Lesage takes care of the working climate and the remuneration of his sales team:
he offers a small fixed salary and a large variable. Once the employee is “profitable”

Training PlaceActivity: broker in vocational training
Location: Paris
Staff: a telesales cell of 10 sales and 2 commercial sales
Turnover: 260,000 euros on the first fiscal year

The commission is uncapped, which is very stimulating. But the company also pays the efforts of the salespersons (whether the number of contacts taken or the number of proposals) to persuade them even if the work does not “pay” yet. “The more you increase the means and the efforts up, the more you get from the business down,” explains Jerome Lesage. On the pleasure side, the job offers variety and the working atmosphere cultivates enthusiasm and information sharing. “There are never silly ideas here, it’s important to feed this logic of pleasure.”
> Methods.Place de la Formation, a young little-known company, established in the 9th arrondissement of the capital, was able to sign with Bolloré, Club Med, Toyota, Stade de France, Vivendi or Total, more accustomed to dealing with Cegos or with Demos. To conquer these big accounts, nothing like a physical encounter. From 50,000 euros in business, it is the field salespeople who take over the telemarketers, or even Céline Berlizon, the sales manager, or even the founder, who is a former salesman.
“I moved to sign Renault!” He says.
> Feedback.Place de la Formation meets in a seminar to give feedback every two or three months. “We debrief and capitalize on our best experiences.” Thus was drafted an internal Bible answers to bring to the most frequent objections of clients. Bible permanently enriched.

Potel and Chabot establishes commercial management standards

In a hyper-competitive market, Potel and Chabot are facing competition from other caterers (Lenôtre), but also from reception venues, hotels and restaurants.
After meeting the most obvious needs of commercial training, Potel and Chabot are currently training their commercial managers to become real business unit managers.
“The main lines of our processes were respected but everyone had their own … personal adaptation!” Everyone made his sauce in his corner, but we need sales managers who know how to manage their teams.
To arm its sales force, Christophe Renard, director of the reception department, decided to set up commercial management standards.

Potel and ChabotActivity: high-end caterer
Location: Paris
Employees: 60 sales
Turnover: 94 million euros

> Organization. The technicians of the famous caterer installed in Paris since 1820 are organized in pools of three people, one customer manager and two project managers. They do not just sell: according to the client’s brief, they design proposals in accordance with the predefined budget framework, identify sites, negotiate, carry out test lunches, manage the various logistical agents, are present on the day of receipt and establish billing.
> Development of standards.With the help of an outside firm, Dardelin Conseils, Potel and Chabot has defined management standards for business management, about fifteen people. “Some, very daddy hens, were too fond of their subordinates, others left them a little too much autonomy!” Client managers have integrated these standards during real-life coaching sessions with their collaborators and the consultant trainer.
> Sharing information. Dior’s 60th anniversary, the inauguration of the Vuitton concept store on the Champs-Elysées … Experienced salespeople have a privileged relationship with exceptional people with a particular need. These star sellers must learn to share their experience and know-how to enrich their employees.
. “We want to avoid the supermarket scheme that works with an assistant and a sales secretary. Each member of the team must be invested in managing the client portfolio.” Potel and Chabot ‘s customer managers learn to delegate tasks to their employees.
This motivates and empowers them and ultimately creates an overall dynamic … good for commercial productivity!

6 Tracks To Boost Your Turnover


Do not stay on track, always keep looking for new customers. Different means are possible, according to your means, your ambitions:

  • Commercial documents (letterhead, business card , greeting card, …)
  • Advertising ( on your car , on leaflets, on the Internet, personalized mail, …)
  • Network (friends, banker, customers, suppliers, internet, …)

Local Correspondents specialized in the development of turnover can help you, contact us.


And why not sell your products to supermarkets?

It is possible by being referenced at home or by addressing works councils for example. A large customer can assure you a comfortable turnover.


Nothing beats a good salesperson to sell the products of a business.

Have you thought about doing the math? What would cost you a commercial compared to what it could bring you …’s small business partners, can help you do these calculations and help you hire a salesperson, contact us.


Today, opportunities are available for small businesses. Public subsidies have even been put in place to reduce the cost of prospecting.


A satisfied customer is a returning customer. To build customer loyalty it often does not take much, and above all it costs almost nothing …

  • Good interpersonal skills
  • 5 Tips to Keep Word of Mouth

If you need help, advice to build customer loyalty, or to set up commercial offers, one of our Local Correspondents will be able to help you: contact us.


There are platforms on the Internet that allow you to make press releases for free. Interesting example when you are launching a new product, or if you are doing a groundbreaking of premises, or just to talk about you.

For those who prefer more conventional supports, consider soliciting:

  • the local radio (for example, a baker will be able to deliver rolls to the team, so we will talk about it on the air … and it works with many other trades, florist, local products, tobacco,. ..)
  • the regional newspaper (for example, by offering an interview with one of your clients)
  • the edition (annual, monthly or quarterly) of the commune newspaper